At Surf Set Fins (“we,” “us,” or “our”), we respect your privacy as much as we respect the ocean. This Privacy Policy explains how we collect, use, and protect your personal information when you visit surfsetfins.com (the “Site”) or purchase our high-performance surf gear.

1. Information We Collect

We collect information to provide better service to all our surf-minded customers:

  • Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information, and phone number (optional).
  • Browsing Data: We collect information about how you interact with our Site, including pages visited, products viewed, and referring website.
  • Device Information: We may collect data about the device you use to access our Site, including IP address, browser type, and operating system.
  • Communication Records: When you contact our customer service, we keep records of those communications.

2. How We Use Your Information

Like a well-crafted fin, we use your data with precision and purpose:

  • Process your orders and deliver your surf gear worldwide
  • Provide customer support and respond to your inquiries
  • Improve our products, services, and website experience
  • Send you important account/order information
  • Detect and prevent fraud (we’re as serious about security as we are about fin performance)
  • With your consent, send you marketing communications about products and promotions

3. Data Sharing & Disclosure

We don’t sell your personal information. We only share it when necessary to provide our services:

  • Service Providers: We work with trusted partners for payment processing (Visa, MasterCard, PayPal, JCB), shipping carriers, and website analytics.
  • Legal Compliance: We may disclose information if required by law or to protect our rights.
  • Business Transfers: If Surf Set Fins is involved in a merger or acquisition, customer information may be transferred.

4. International Data Transfers

As a global surf brand (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your data with the same dedication we put into crafting our fins:

  • Military-grade 256-bit SSL encryption for all transactions
  • PCI-DSS compliant payment processing (we never store full card details)
  • Regular security audits and monitoring
  • Limited employee access to personal data

6. Your Rights

You have rights regarding your personal information:

  • Access: Request a copy of your personal data we hold
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal data (subject to legal requirements)
  • Opt-Out: Unsubscribe from marketing emails at any time
  • Restriction: Request we limit how we use your data

To exercise these rights, contact us at [email protected].

7. Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to enhance your experience:

  • Essential Cookies: Necessary for site functionality (e.g., shopping cart)
  • Performance Cookies: Help us understand how visitors use our Site
  • Marketing Cookies: Used to show relevant ads (you can opt out)

You can manage cookie preferences through your browser settings.

8. Children’s Privacy

Our Site is not intended for children under 16. We don’t knowingly collect personal information from children.

9. Policy Updates

We may update this policy occasionally. We’ll notify you of significant changes by posting the new policy on our Site with an updated “Last Updated” date.

10. Contact Us

For privacy-related questions or concerns, reach out to our Sacramento crew:

Surf Set Fins
4270 Timber Ridge Road
Sacramento, CA 95817
Email: [email protected]
Phone: +1 (916) 555-SURF

We’re committed to protecting your privacy so you can focus on what really matters – catching the perfect wave with gear you can trust.